Welcome to my world

As a seasoned marketer and a former Galei Tzahal journalist, I have gained experience and mastery in various aspects of employer branding, internal communications, content marketing, public relations, storytelling, and social media. 

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I have spent the past ~decade working for successful Unicorns in the hi-tech industry (Gett, Moovit, Lightricks, Next Insurance) and realized that this is what I’m all about; creating and maintaining compelling narratives to craft and enhance a company's brand, internally and externally.

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My passion is to help and guide companies in building an outstanding employer brand that will win the hearts of their candidates and employees.